WOLFORD CREATIVE

As Art Director for Guitar Center’s internal creative agency, I led the design and development of a partnership campaign with Cage the Elephant. I oversaw the editorial content across print, web, and video, focusing on the band’s recording process at Dan Auerbach’s Easy Eye Studio. By highlighting the gear used and creative insights shared by the artists, the campaign aimed to inspire customers to be curious, explore new possibilities and find the perfect gear to match their aspirations, while supporting Cage the Elephant latest release and upcoming tour.